Competitor Orientation, Innovation Ambidexterity and International Performance in Emerging Market Firms: A PLS-SEM Approach
Published online on October 27, 2025
Abstract
Global Business Review, Ahead of Print.
Building on market orientation and contemporary literature, this research examines how competitor market orientations and innovation ambidexterity impact international performance in emerging market firms. The analysis is conducted through partial least ...
Building on market orientation and contemporary literature, this research examines how competitor market orientations and innovation ambidexterity impact international performance in emerging market firms. The analysis is conducted through partial least ...