Digital Immediacy Adoption Framework (DiIA-F): Explaining Q-commerce Adoption in Indian Urban Centres
Published online on September 25, 2025
Abstract
Global Business Review, Ahead of Print.
This study introduces the Digital Immediacy Adoption Framework (DiIA-F), a novel theoretical framework that explains the rapid adoption of quick commerce (Q-commerce) services in Indian urban markets. DiIA-F overcomes the critical limitation of technology ...
This study introduces the Digital Immediacy Adoption Framework (DiIA-F), a novel theoretical framework that explains the rapid adoption of quick commerce (Q-commerce) services in Indian urban markets. DiIA-F overcomes the critical limitation of technology ...