Compositional Offering as an Antecedent of Service and Financial Performance: Evidence from Pakistani Retail SMEs
Published online on March 24, 2025
Abstract
Global Business Review, Ahead of Print.
Integrated solutions, which combine products and services to holistically meet customer needs, have been largely overlooked within the context of resource-based theories. Additionally, developing such solutions from a service-dominant logic perspective ...
Integrated solutions, which combine products and services to holistically meet customer needs, have been largely overlooked within the context of resource-based theories. Additionally, developing such solutions from a service-dominant logic perspective ...