@Influenceridentity: Examining influencer-entrepreneurs’ identity (Re)construction in times of social controversy
International Small Business Journal
Published online on January 31, 2026
Abstract
International Small Business Journal, Ahead of Print.
This article examines the processes of (re)construction and repositioning of influencer-entrepreneur identities during times of social controversies. As digital entrepreneurs, their market performance is closely linked to their online identities, making ...
This article examines the processes of (re)construction and repositioning of influencer-entrepreneur identities during times of social controversies. As digital entrepreneurs, their market performance is closely linked to their online identities, making ...