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Who you ask matters: Combining perspective taking and outsidership to identify novel and useful opportunities

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International Small Business Journal

Published online on

Abstract

International Small Business Journal, Volume 44, Issue 4, Page 405-434, June 2026.
Perspective taking is widely recognised as a valuable cognitive trait in entrepreneurship, particularly for identifying high-quality opportunities. However, its effectiveness may depend on the social embeddedness of the individual; specifically, whether ...