Organisational Influencers as Strategic Internal Communicators: A Grounded Theory Study in Public and Private Organisations
Journal of Business Communication
Published online on January 27, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
This article examines the emerging figure of Organisational Influencers (OIs) as internal actors who shape communication, innovation, and change in contemporary organisations. While research on external social influencers is extensive, the communicative ...
This article examines the emerging figure of Organisational Influencers (OIs) as internal actors who shape communication, innovation, and change in contemporary organisations. While research on external social influencers is extensive, the communicative ...