Gen Z and Social Change: Examining the Effect of Corporate Social Advocacy Expectancy Violations on Positive and Negative Behavioral Intentions
Journal of Business Communication
Published online on April 17, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
This study tests arguments from expectancy violations theory (EVT) to examine the effect of corporate social advocacy (CSA) expectancy, company actions, and employee pressure on companies to take a stance, on positive and negative behavioral intentions ...
This study tests arguments from expectancy violations theory (EVT) to examine the effect of corporate social advocacy (CSA) expectancy, company actions, and employee pressure on companies to take a stance, on positive and negative behavioral intentions ...