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Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation

Journal of Business Communication

Published online on

Abstract

International Journal of Business Communication, Ahead of Print.
This study examines how empowered engagement affects employees’ willingness to advocate for corporate social advocacy (CSA) initiatives. A survey (N= 234) indicates that employee empowerment correlates with an increased willingness to advocate for CSA ...