The Theory of Corporate Social Advocacy (CSA) Success: A Guide to CSA Success Using Moral Foundations Theory, Balance Theory, and CSA Authenticity
Journal of Business Communication
Published online on September 21, 2024
Abstract
International Journal of Business Communication, Ahead of Print.
Corporate social advocacy (CSA) can be sometimes successful—and sometimes unsuccessful—for corporations. These conflicting outcomes of CSA place corporations and their managers in a difficult position: When a corporation engages in CSA, how will the ...
Corporate social advocacy (CSA) can be sometimes successful—and sometimes unsuccessful—for corporations. These conflicting outcomes of CSA place corporations and their managers in a difficult position: When a corporation engages in CSA, how will the ...