Strategic Vagueness and Multimodal Meaning-Making in Senior Executive Communication: How Nonverbal Cues Interact with Vague Language to Shape Meaning
Journal of Business Communication
Published online on March 07, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
Vague language (VL) is often seen as imprecision; however, in executive communication, it can function as a strategic resource. This study examines how senior executives combine VL with nonverbal cues in unscripted interviews, drawing on 10 recordings ...
Vague language (VL) is often seen as imprecision; however, in executive communication, it can function as a strategic resource. This study examines how senior executives combine VL with nonverbal cues in unscripted interviews, drawing on 10 recordings ...