Leveraging Employees as Social Media Advocates: The Impacts of Social Media Communication Strategies on Employees’ Social Media Engagement
Journal of Business Communication
Published online on January 16, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
This study examines how internal social media communication strategies influence employees’ in-role and extra-role social media engagement. Based on social identity theory and conservation of resources theory, we investigated the effects of two types of ...
This study examines how internal social media communication strategies influence employees’ in-role and extra-role social media engagement. Based on social identity theory and conservation of resources theory, we investigated the effects of two types of ...