Organic Passing in AI-Mediated Persuasion: How Perceived Humanness Shapes Business Communication Outcomes
Journal of Business Communication
Published online on December 31, 2025
Abstract
International Journal of Business Communication, Ahead of Print.
As AI-driven spokesperson technologies proliferate in professional communication, communicators need evidence about how audiences evaluate synthetic presenters. This experimental study (N= 561) tested whether synthetic humanlike spokespersons (SHS ...
As AI-driven spokesperson technologies proliferate in professional communication, communicators need evidence about how audiences evaluate synthetic presenters. This experimental study (N= 561) tested whether synthetic humanlike spokespersons (SHS ...