Communication of Mission, Vision, and Goals: The Key to Successful Change Management in Changing Times
Journal of Business Communication
Published online on October 15, 2025
Abstract
International Journal of Business Communication, Ahead of Print.
The purpose of this study is to present new empirical evidence that communication of an organization’s mission, vision, and goals (MVG) is the strongest single predictor of successful change management during current environments of uncertainty. This ...
The purpose of this study is to present new empirical evidence that communication of an organization’s mission, vision, and goals (MVG) is the strongest single predictor of successful change management during current environments of uncertainty. This ...