“It’s Not an Add-On; It’s One of Our Big Bets”: Shifting Discourse From CSR to ESG
Journal of Business Communication
Published online on September 25, 2025
Abstract
International Journal of Business Communication, Ahead of Print.
This study compares the Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) communication of a restaurant group (pseudonym: Global Restaurant Alliance, GRA), which is the parent company of several globally franchised fast-...
This study compares the Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) communication of a restaurant group (pseudonym: Global Restaurant Alliance, GRA), which is the parent company of several globally franchised fast-...