Boomerang Effects of Green Polishing by High-Environmental-Impact Organizations
Journal of Business Communication
Published online on June 19, 2025
Abstract
International Journal of Business Communication, Ahead of Print.
This study explores green polishing, a new form of greenwashing characterized by the misalignment in corporate social responsibility communication and actions, and its impacts on public support of sustainability campaigns. Based on the undeserved credit ...
This study explores green polishing, a new form of greenwashing characterized by the misalignment in corporate social responsibility communication and actions, and its impacts on public support of sustainability campaigns. Based on the undeserved credit ...