Optimizing AI Social Chatbots for Relational Outcomes: The Effects of Profile Design, Communication Strategies, and Message Framing
Journal of Business Communication
Published online on February 05, 2024
Abstract
International Journal of Business Communication, Volume 63, Issue 2, Page 648-673, April 2026.
With more corporations incorporating artificial intelligence (AI) tools like social chatbots into their public communication practices, we explore optimal chatbot designs for organization-public relational outcomes. Our 2 × 2 × 2 factorial web experiment ...
With more corporations incorporating artificial intelligence (AI) tools like social chatbots into their public communication practices, we explore optimal chatbot designs for organization-public relational outcomes. Our 2 × 2 × 2 factorial web experiment ...