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“They Masked our Children”: School District Communication Officers’ Sensemaking of Parent Activists During the COVID-19 Pandemic

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Journal of Business Communication

Published online on

Abstract

International Journal of Business Communication, Volume 63, Issue 2, Page 462-486, April 2026.
Since the COVID-19 pandemic emerged, school board meetings were regularly featured on news broadcasts and social media platforms, depicting scenes of conflict, controversy, and disruption. We wondered how school district communication officers made sense ...