Words Matter: Measuring the Co-Operative Identity Crisis
Journal of Business Communication
Published online on September 05, 2023
Abstract
International Journal of Business Communication, Volume 63, Issue 2, Page 386-406, April 2026.
Identity is at the core of a rich body of business communications research, spanning studies on organizational identity, branding, and corporate social responsibility. This work has, however, neglected the question of corporate identity from the ...
Identity is at the core of a rich body of business communications research, spanning studies on organizational identity, branding, and corporate social responsibility. This work has, however, neglected the question of corporate identity from the ...