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“They are always ambiguous when they don't know how it will turn out.” Dissemination, Practices, and Ethical Assessment of Strategic Ambiguity

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Journal of Communication Inquiry

Published online on

Abstract

Journal of Communication Inquiry, Ahead of Print.
Strategic ambiguity increases an organization's scope for action. Ambiguous statements are, among other things, easier to deny; they also facilitate change. Strategic ambiguity has long been a theoretically well-established practice in organizational ...