Bad Taste on the Everything App: Investigating Corporate Twitter Accounts’ Use of Countercultural Consumer Subjectivity as a Populist Rhetorical Strategy
Journal of Communication Inquiry
Published online on May 29, 2025
Abstract
Journal of Communication Inquiry, Ahead of Print.
Several corporate social media accounts have recently practiced uncouth and eclectic approaches to social media practice to promote engagement and demonstrate the authenticity of their brands. This paper introducesparadiastolic personaeas a rhetorical ...
Several corporate social media accounts have recently practiced uncouth and eclectic approaches to social media practice to promote engagement and demonstrate the authenticity of their brands. This paper introducesparadiastolic personaeas a rhetorical ...