Unrecognised GenRe Campaign and Branding Intervention: Insight from Jakarta’s Generation Z
Published online on January 05, 2026
Abstract
Journal of Health Management, Ahead of Print.
Generasi Berencana (GenRe) is a public health programme in Indonesia to address adolescent issues, focusing on key messages: say no to premarital sex, early marriage and drug addiction. The audience is Generation Z (Gen-Z). The core problem addressed by ...
Generasi Berencana (GenRe) is a public health programme in Indonesia to address adolescent issues, focusing on key messages: say no to premarital sex, early marriage and drug addiction. The audience is Generation Z (Gen-Z). The core problem addressed by ...