The role of health consciousness in online health rumour sharing: Insights from the integrated MOA–SOR framework
Journal of Information Science
Published online on October 16, 2025
Abstract
Journal of Information Science, Ahead of Print.
In the digital health communication landscape, addressing the urgent issue of online health rumour dissemination is imperative. This study conducts an empirical examination, focusing on individual-level factors influencing health rumour sharing, utilising ...
In the digital health communication landscape, addressing the urgent issue of online health rumour dissemination is imperative. This study conducts an empirical examination, focusing on individual-level factors influencing health rumour sharing, utilising ...