Harmonizing Human Touch and AI Precision in Customer Service
Published online on November 27, 2025
Abstract
Journal of Service Research, Volume 29, Issue 3, Page 377-390, August 2026.
Artificial intelligence (AI)-powered chatbots offer a cost-effective solution for customer service, but often fall short in delivering personalized or complex interactions. In response, many merchants invest in AI training and explore human–AI ...
Artificial intelligence (AI)-powered chatbots offer a cost-effective solution for customer service, but often fall short in delivering personalized or complex interactions. In response, many merchants invest in AI training and explore human–AI ...