Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach
Published online on October 04, 2025
Abstract
Journal of Service Research, Volume 29, Issue 3, Page 445-463, August 2026.
Developing responsive dynamic marketing strategies can be challenging in the absence of complete customer information, such as share of wallet, limiting the ability of the firm to target promotions and other marketing efforts with a view to optimizing ...
Developing responsive dynamic marketing strategies can be challenging in the absence of complete customer information, such as share of wallet, limiting the ability of the firm to target promotions and other marketing efforts with a view to optimizing ...