Service-Dominant Logic in the AI Era
Published online on March 31, 2026
Abstract
Journal of Service Research, Volume 29, Issue 3, Page 360-376, August 2026.
The rapid growth of artificial intelligence (AI) reflects its widespread adoption across various industries and occupations. Yet, much of the discourse still conceptualizes AI narrowly as a property of computational machinery. Within marketing and service ...
The rapid growth of artificial intelligence (AI) reflects its widespread adoption across various industries and occupations. Yet, much of the discourse still conceptualizes AI narrowly as a property of computational machinery. Within marketing and service ...