Mapping the Metaverse in Tourism and Hospitality: Systematic Review of Theory, Method, and Research Frontiers
Published online on April 22, 2026
Abstract
Journal of Travel Research, Ahead of Print.
The metaverse has emerged as a transformative frontier in tourism and hospitality, yet existing research remains fragmented and conceptually diffuse. This study provides a comprehensive synthesis by combining a systematic literature review with ...
The metaverse has emerged as a transformative frontier in tourism and hospitality, yet existing research remains fragmented and conceptually diffuse. This study provides a comprehensive synthesis by combining a systematic literature review with ...