A Study on Perceptual Differences in Tourist User-Generated Content Based on Multimodal Deep Learning
Published online on March 26, 2026
Abstract
Journal of Travel Research, Ahead of Print.
This study examines how tourist perceptions in theme park settings are shaped by three modalities of user-generated content: text, image-text, and video. Drawing on Media Richness Theory, we analyze posts from Weibo and RedNote related to Universal ...
This study examines how tourist perceptions in theme park settings are shaped by three modalities of user-generated content: text, image-text, and video. Drawing on Media Richness Theory, we analyze posts from Weibo and RedNote related to Universal ...