Homogeneous or Heterogeneous? The Influence of Diverse Immersive Experiencescapes on Tourists’ Memorable Tourism Experiences
Published online on March 24, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Recently, an increasing number of tourism destinations have resorted to shaping immersive experiencescapes as a strategy to attract and retain tourists. Despite evidence that immersion can enhance experiences, there is insufficient analysis on whether and ...
Recently, an increasing number of tourism destinations have resorted to shaping immersive experiencescapes as a strategy to attract and retain tourists. Despite evidence that immersion can enhance experiences, there is insufficient analysis on whether and ...