The Persuasiveness of Cartoons: How Cartoon-Executed Illustrations Boost Tourists’ Civilized Behaviors
Published online on March 21, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Promoting civilized behavior among tourists is vital for sustainable destination management. Cartoon-style illustrations are widely used in persuasive communications, yet their psychological effects remain unclear. Drawing on Construal Level Theory and ...
Promoting civilized behavior among tourists is vital for sustainable destination management. Cartoon-style illustrations are widely used in persuasive communications, yet their psychological effects remain unclear. Drawing on Construal Level Theory and ...