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Strangers Versus Acquaintances’ Social Media Engagement: How Does Interpersonal Intimacy Influence Tourists’ Revisit Intentions?

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Ahead of Print.
Grounded in social impact theory and attribution theory, this mixed-methods study using walk-along interviews and scenario-based experiments reveals that social media engagement by acquaintances promotes revisit intention. Comments from close ...