Free or $0? Exploring the Match Effect Between Free Promotion Types and Consumption Types
Published online on November 27, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Free promotions, commonly expressed as “free” or “$0,” are widely used in sales strategies, yet their impact on tourists’ responses, specifically within the tourism context, remains underexplored. We conducted three studies to investigate the match effect ...
Free promotions, commonly expressed as “free” or “$0,” are widely used in sales strategies, yet their impact on tourists’ responses, specifically within the tourism context, remains underexplored. We conducted three studies to investigate the match effect ...