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Sustainable Service of Young Tour Guides for Senior Tourists: An Exploration Based on Intergenerational Relationships and Intergroup Contact

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Ahead of Print.
This study investigates intergenerational relationships between young tour guides and senior tourists in group tourism, an area that has received limited scholarly attention. Using a mixed-methods, dual-perspective, cross-sectional design, it examines the ...