Flying on a Magic Carpet: A Storytelling Perspective with IT Mindfulness in Dubai’s Air Taxi Tours
Published online on November 27, 2025
Abstract
Journal of Travel Research, Ahead of Print.
The market for air taxis in tourism mobility is emerging. However, there is a limited understanding of how air taxis can be adopted to enrich tourism experiences. Based on the consumer storytelling theory, this study proposes a novel scenario of utilizing ...
The market for air taxis in tourism mobility is emerging. However, there is a limited understanding of how air taxis can be adopted to enrich tourism experiences. Based on the consumer storytelling theory, this study proposes a novel scenario of utilizing ...