Tour Game-Likeness and Immersive Tourism Experience: The Role of Arousal Need and Gamification
Published online on November 04, 2025
Abstract
Journal of Travel Research, Ahead of Print.
This study provides novel insights into immersive tourism experiences by analyzing the game-like qualities of tours. It introduces and measures new concepts of Tour Game-Likeness and a corresponding index to quantify the extent to which a tour resembles ...
This study provides novel insights into immersive tourism experiences by analyzing the game-like qualities of tours. It introduces and measures new concepts of Tour Game-Likeness and a corresponding index to quantify the extent to which a tour resembles ...