Masculine and Feminine Gender Cues in Destination Promotion Videos: The Effect of Voice Pitch
Published online on October 14, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Voices are an important part of marketing communications. Hence, this study draws on sound symbolism to explore how voice pitch in a destination promotion video helps communicate the gender identity of a destination and ultimately generate visitors. The ...
Voices are an important part of marketing communications. Hence, this study draws on sound symbolism to explore how voice pitch in a destination promotion video helps communicate the gender identity of a destination and ultimately generate visitors. The ...