Generative AI and Human Advice: User Perceptions, Intentions, and Behavior Across Pre-visit and On-site Travel Stages
Published online on October 09, 2025
Abstract
Journal of Travel Research, Ahead of Print.
This research explores users’ preferences for human versus Generative Artificial Intelligence at specific stages of the information search process. Through three experiments, we investigate how the source of recommendation – Generative Artificial ...
This research explores users’ preferences for human versus Generative Artificial Intelligence at specific stages of the information search process. Through three experiments, we investigate how the source of recommendation – Generative Artificial ...