Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive
Published online on September 06, 2025
Abstract
Journal of Travel Research, Ahead of Print.
The role of humor-based and fear-based warning message appeals in tourism safety communication remains unclear. Drawing on three scenario-based experiments, this study investigates the mechanisms through which different types of warning message appeals ...
The role of humor-based and fear-based warning message appeals in tourism safety communication remains unclear. Drawing on three scenario-based experiments, this study investigates the mechanisms through which different types of warning message appeals ...