Making Tourism Destinations More Attractive Via Eye Gaze: The Importance of Gender Congruity
Published online on August 12, 2025
Abstract
Journal of Travel Research, Ahead of Print.
The human element is powerful and ubiquitous in tourism promotions. Since the eyes are often considered the gateway to one’s inner self, does the direction of the model’s gaze in tourism photographs matter? In this research, we demonstrate that for ...
The human element is powerful and ubiquitous in tourism promotions. Since the eyes are often considered the gateway to one’s inner self, does the direction of the model’s gaze in tourism photographs matter? In this research, we demonstrate that for ...