“Hi, I’m Terri Towel. Please Reuse Me.” Can Anthropomorphizing Towels Prompt Tourists to Reuse Them?
Published online on July 28, 2025
Abstract
Journal of Travel Research, Ahead of Print.
We leverage anthropomorphism—attributing human-like characteristics (e.g., speech and emotions) to non-human objects (i.e., towels)—to communicate appeals from various theoretical perspectives to prompt hotel guests to reuse their towels. In survey ...
We leverage anthropomorphism—attributing human-like characteristics (e.g., speech and emotions) to non-human objects (i.e., towels)—to communicate appeals from various theoretical perspectives to prompt hotel guests to reuse their towels. In survey ...