Leveraging Pricing Strategies for Destination Management: The Impact of Algorithm-led Versus Human-led Price Discrimination on Tourist Attitudes Toward Destinations
Published online on July 24, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Tourists frequently experience two types of price discrimination: algorithm- and human-led. However, research on their influence on tourist attitudes toward destinations is limited. This study conducted four experiments to compare the impact of algorithm- ...
Tourists frequently experience two types of price discrimination: algorithm- and human-led. However, research on their influence on tourist attitudes toward destinations is limited. This study conducted four experiments to compare the impact of algorithm- ...