Perceived Responsibility or Emotional Blackmail? The Impact of Ethical Voice on Tourists’ Cultural Heritage Conservation Commitment
Published online on July 23, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Ethical voice shapes moral values and responsible behavior, yet its impact on cultural heritage conservation remains unexplored. Grounded in the approach–avoidance system, this study investigates the differential effects of ethical voice type (promotive ...
Ethical voice shapes moral values and responsible behavior, yet its impact on cultural heritage conservation remains unexplored. Grounded in the approach–avoidance system, this study investigates the differential effects of ethical voice type (promotive ...