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Activating Green Airport Actions: Promoting Eco-Friendly Choices for Sustainable Travel Through Commitment and Consistency

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Volume 65, Issue 6, Page 1831-1848, July 2026.
This research responds to challenges in promoting more sustainable responses among travelers. We posit that the commitment-and-consistency principle is a potent driver of more sustainable codes of conduct. Four experiments with more than 3,000 ...