Travel Live Streaming and Tourist Decision-Making: A Psychological and Behavioural Perspective on Bridging Virtual Engagement and Physical Travel
Published online on March 30, 2026
Abstract
Journal of Travel Research, Ahead of Print.
This study explores how travel live streaming (TLS) influences people’s travel decisions by linking online engagement with real-world trips. Using the Theory of Planned Behaviour and affordance theory, it draws on qualitative interviews with Chinese TLS ...
This study explores how travel live streaming (TLS) influences people’s travel decisions by linking online engagement with real-world trips. Using the Theory of Planned Behaviour and affordance theory, it draws on qualitative interviews with Chinese TLS ...