What Tourism Forgot to Feel: A Foundational Realignment of Emotion Theory and Measurement in Tourism Marketing
Published online on March 24, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Emotion is not peripheral, but rather foundational to tourism’s appeal. It shapes imagination and transforms destinations into meaningful experiences. Yet, while the tourism industry increasingly leverages emotional storytelling to inspire action, ...
Emotion is not peripheral, but rather foundational to tourism’s appeal. It shapes imagination and transforms destinations into meaningful experiences. Yet, while the tourism industry increasingly leverages emotional storytelling to inspire action, ...