Push–Pull–Mooring Effects on Travelers’ Switching Behavior from Online Travel Communities to Generative Artificial Intelligence Services: An Integrated Theoretical Framework
Published online on March 24, 2026
Abstract
Journal of Travel Research, Ahead of Print.
The rise of generative artificial intelligence (GenAI) is transforming how travelers seek tourism information and challenging traditional online travel communities (OTCs). Integrating push–pull–mooring theory with the stressor–strain–outcome and ...
The rise of generative artificial intelligence (GenAI) is transforming how travelers seek tourism information and challenging traditional online travel communities (OTCs). Integrating push–pull–mooring theory with the stressor–strain–outcome and ...