Authenticity in the Age of Generative AI: Reimagining Host-Guest Relations in Travel Planning
Published online on March 07, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Generative Artificial Intelligence (Generative AI) is transforming how travelers plan trips, yet research has not fully examined dynamic interactions between travelers and generative AI or the co-creation of authenticity through these interactions. This ...
Generative Artificial Intelligence (Generative AI) is transforming how travelers plan trips, yet research has not fully examined dynamic interactions between travelers and generative AI or the co-creation of authenticity through these interactions. This ...