Mapping Seniors’ Paths to Sustainable Tourism: An Enhanced Goal-Directed Behavior Approach
Published online on January 28, 2026
Abstract
Journal of Travel Research, Ahead of Print.
This study applies an extended model of goal-directed behavior to investigate the factors influencing seniors’ engagement in sustainable tourism. Using data from 1,202 senior travelers across Western and Eastern Europe, it examines the antecedents shaping ...
This study applies an extended model of goal-directed behavior to investigate the factors influencing seniors’ engagement in sustainable tourism. Using data from 1,202 senior travelers across Western and Eastern Europe, it examines the antecedents shaping ...