The Impact of Digital Interaction on Sustainable Tourism Choices: The Moderating Roles of Digital Trust and Personal Norms
Published online on December 31, 2025
Abstract
Journal of Travel Research, Ahead of Print.
While green purchasing behavior is central to the development of sustainable tourism, the specific roles that social media exposure and digital peer networks play in impacting such behavior require further elucidation. Drawing on customer value theory, ...
While green purchasing behavior is central to the development of sustainable tourism, the specific roles that social media exposure and digital peer networks play in impacting such behavior require further elucidation. Drawing on customer value theory, ...