Affective Atmospheres in Theme Parks: Exploring the Relationships Among Ritual, Aesthetic, Sensory Factors, and Brand Love
Published online on November 06, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Affective atmospheres have recently garnered tourism scholarly attention but remain underexplored within theme park context. This pioneering study utilizes a mixed-methods approach to delineate the orchestration of affective atmospheres and their impact ...
Affective atmospheres have recently garnered tourism scholarly attention but remain underexplored within theme park context. This pioneering study utilizes a mixed-methods approach to delineate the orchestration of affective atmospheres and their impact ...