From Play to Purpose: How Gamification and Goal Priming Enhance Virtual Reality Tourism Experiences
Published online on November 07, 2025
Abstract
Journal of Travel Research, Ahead of Print.
In the metaverse era, virtual reality (VR) technology has emerged as a valuable marketing tool for tourism, yet its high development costs and limited sensory engagement hinder widespread adoption. This study explores whether, how, and when gamified VR ...
In the metaverse era, virtual reality (VR) technology has emerged as a valuable marketing tool for tourism, yet its high development costs and limited sensory engagement hinder widespread adoption. This study explores whether, how, and when gamified VR ...